Wednesday, November 16, 2011

Your Skin Color Matters

If you want to make yourself more attractive, you need to focus on three things when you are choosing your clothes: style, fit, and color. The need for a suitable style is obvious to most people - your clothes should reflect or magnify your personality. Simple enough. The need for the right fit should be obvious, but it is apparently less so to many women (and men). Too many people don't wear clothes that flatter their figure. However, color is the most misunderstood and neglected of the three, and it is arguably the most important.

In the same way that your clothes need to work with your shape and personality, they also need to compliment your color, or more specifically, your complexion, which is the combined appearance of your skin tone, eye color and hair color. Have you ever noticed how Latin and Mediterranean women almost always look amazing in red and black? or how middle eastern women look far better in the deeper shades of most colors (navies, olives, maroons, etc. as opposed to blues, greens and reds)? If so, you've noticed the effect of color working well with complexion. This effect has been studied, broken down, and rebuilt into a science for more than 100 years by students of fashion and cosmetology.

Here are a couple examples. Note how Courtney Cox and Katherine Heigl look better on the left, where they are shown wearing colors that work well with their complexion. The effect is subtle but it is strong.

If until now you've chosen colors based on something you saw a friend wear, or colors you "just like," there is a good chance you look bad in them. Men notice this, even if only subconsciously. If you haven't taken the time to learn what colors make you look best, you are throwing away potential attractiveness, and therefore undercutting your chances with men. I've observed in many instances that a woman is far more radiant and attractive due to her choice of a color that magnifies her natural beauty. The effect is significant.

I won't tell you how to choose your best colors, because there are other resources that can tell you far more than I. My main goal is to simply to convince you that color matters. But I can point you in the direction of a couple of those resources...

The best book I've found for women about color is called Color Me Confident. I bought a few different ones for men and women, and this one blew the others away (as did its counterpart for men). I like it because it uses modern celebrities as examples, does a good job of explaining the categories it uses to group complexions, and also has sections about the fit of clothes and makeup as well.

This book could reliably be your only resource. However, I have one other suggestion. Find a female celebrity that has your complexion (including eye color, which makes a lot more difference than you'd think) and spend some time looking at images of her on the internet, paying close attention to the colors she wears. Try the following: do an image search for her name and a color, and scan the results. Pay attention to how many instances there are of her in that color. Just as importantly, pay attention to what doesn't come up when you do these searches - i.e. the colors for which you cannot find many instances. Take Penelope Cruz for example. Click on each of the following image search links and notice how the results show whether or not the respective color (and what shade) works for her, based on the collection of images that appear in the search results:

Penelope Cruz Red 
Tons of instances of her wearing red, and she looks smoking hot in it (Latin women...)
Penelope Cruz Blue
Plenty of instances of her wearing blue, but notice how in most it is navy rather than a lighter shade
Penelope Cruz Orange
Basically just one orange dress, and notice how it is a burnt orange rather than bright

There are also a ton of websites out there that either describe how to choose colors that work for you, or else offer online (or in-person) consultations. There are some good videos on YouTube as well. While searching for some of the pictures above I bumped into a few good blogs, which have a lot of examples of color done well, as well as explanations of the theory. Take a look:

While it should only take an hour or so to learn the principles and figure out what are your best colors, it can take much longer to implement them in your wardrobe. It won't be easy to overcome some of your misconceptions. Someone may have told you once that pink was your color (for example), and you've worn it ever since, convinced by the confidence of their compliment that it made you look good. But their statement may very well have been wrong, in part or completely - even if you thought they knew what they were talking about when it came to fashion. Maybe they just wanted to make you feel good. Treat every color (or color combination) as suspect until you know it really does work on you. Be prepared to throw some of your clothes away.

I know these things because I paid no attention to my own color for years, and my appearance suffered because of it. Sometimes I would put on a shirt and recognize that it looked good on me, but I would never know why. Frankly, I never really wondered - I was just content that it did look good. And when I finally learned about the need to address my complexion and learn what looked best on me, I started to realize why those shirts had looked good. In fact, my memory of those instances eventually served as examples in figuring out which complexion I had and what would work well with it.

So if you aren't up to speed on your color, go buy the book, do some research online, and hit the mall. Men notice, and it will make a difference.


  1. You also might want to check out what these two British fashionistas have to say about colour:
    I found it to be a useful, succinct guide for building my own wardrobe.


  2. I remember when you said you'd do a post on this and have been waiting for it, but what you've come up with is so much better than what I had anticipated. This post has been really, really helpful. Thanks, Andrew. :)

  3. Thank you for mentioning my Blog! Glad to find Yours! Following You!)


    Seasonal Color Analysis

  4. Sort-of-interesting article, blah, blah GAAAG! KATHERINE HEIGL! gawaararaawaawrgh [Homer Simpson noise]

    Dang! That woman is too beautiful for my own good!

  5. I agree with this. It's astonishing that women buy so many clothes without doing just a few hours research that saves time and money. It's like baking a nice homemade cake and sticking ready-made frosting on the top - you've gone to some effort but that bit of lack of consideration has made the final effect less impressive.
    But then I've always been good at art and unless you understand colour and tone you won't get very far. When I explain that a red colour can have a blue or yellow tone they look at me like I've spoken in a foreign language. But as someone with particularly pale skin, any reds or pinks on me that have a blue tone will look good on me - and most women wouldn't be able to explain why.

  6. Three Points:

    Point one: I've read articles suggesting that men find pictures of women in red sexier. I don't know how strong the effect is, having not read the associated paper or papers, but might this trump general skin tone- wardrobe color effects, I wonder. Perhaps different shades of red for different skin tones would be advisable...

    Point 2: I assume the total effect of color in the lookin' good equation is quite small (both in the variance it explains and the changes in attractiveness any individual can expect to obtain); having it matter much is inconsistent with my observations of life.

    Point 3: This reminds me of interactions (there aren't a ton, I might add, consistent with Point 2) with my boyfriend in which he expressed particular liking or disliking of certain clothes, including colors, though he couldn't describe patterns of preference. It adds that little bit extra of happiness to moments and little bit extra feeling of being lovely to me to have that little bit extra happiness in him. This is an addition to your article: a particular man's preferences may differ from average and it could be nice for you to try appealing more to your boyfriend's fashion taste, while not compromising your own (whatever you might say, self respect is the priority, and the more aesthetically sensitive and perhaps sensitive to female sex appeal that you are, yourself (implied that I'm talking about women), the more you owe it to yourself to be beautiful or sexy to you for you).

  7. Also (same person as above commenter) thanks for the tip about observing a celebrity with similar hair, eyes and skin color to see the effect of clothing color on overall appearance. I'm going to try that!

  8. Found a good image that helps illustrate complexions in terms of warm and cool coloring:

  9. Hi Andrew, some good advice on what looks good with certain skin tones and ethnicities, but what about for dating/relationships? I mean, do you think women of different backgrounds should apply game differently in some respects? Like interracial/ethnic/religious dating/relationships or other areas?

  10. I just thought I should clarify that I wasn't asking specifically if you think women of different backgrounds should pursue interracial/ethnic/religious relationships, but rather, if they're already in one, then you do you think they approach it differently than if they were dating men of similar backgrounds,and in what ways? Thanks

  11. Thanks Andrew for this post. I'm an ethnic woman & I have followed your advice. Basically I spend some time looking at images of Kerry Washington on the internet & picked pictures in which I thought she was stunning. The result is crystal clear. My colors are: white, black & any combination in between. Some silvers are beautiful. A specific kind of blue (navy perhaps) suits me.
    Other colours? No way. Unless they are heavily mixed with either white or black.

    Hope this helps.

  12. Andrew why dont you feature black women on your blog?

    1. There are pictures of both Beyonce and Nicki Minaj. As for ethnicity, there are quite a few pictured.

    2. LOL at Beyonce and Nicki Minaj being considerd "black" -- they are light-skinned and closer to white.

      How about featuring real black women, those that look like Alex Wek?

    3. "Real Black Women" ??? Who are you to say what defines a real Black woman? We are all unique ranging from light to dark. Its is insulting and divisive that you would even state that in this forum.

    4. Are you kidding me!? Just because YOU ARE DARK skin does NOT MEAN that makes you a REAL black woman? Please get over yourself, that is ridiculous. Don't go looking for problems where there are none, Andrew is simply showing people who are in the media because its more relatable as they are public figures.

    5. To anon 7:53am Because unfortunately this is america where women cant be black unless they are light skinned or mixed. Either look up Euro blogs or blogs from black women. Feminine black woman is a good one where she talks about this topic a lot.
      Rule of thumb...if they dont speak for you; dont wait- find those who do or speak for yourself.

    6. Check out for a really good explanation of color analysis that includes women of color. She has a great eye for celebrity examples and even better, where they get it wrong and why.

  13. I too enjoy the articles on this site, however, I do note that darker skin toned African American beauty is rarely featured on the site. I will continue to read the articles however.

  14. I disagree on the skin color. Women are beautiful without makeup or having to change who they are for men.

  15. I totally agree. The way men interpret what "looks good" is different than the way we see ourselves. I have olive skin and black hair and recently got golden highlights, and more men have complimented my hair than ever in my life. I was like, "what guys notice hair, now!?" I've always had "good hair." But skin glows and is flattered with the golden tones in my hair (this is what all those hairstylists were telling me) and men seem to see me coming from a mile away, now. My two cents.

  16. (I just wrote a post but it disappeared when I tried to publish it. Meh.)

    Hello! I just came across your blog today and I love how it is directly written. No sugarcoating or whatnot. But anyway, I just wanted to comment on this post.

    As a makeup artist, my work relies on the theory of finding what colors suit clients. This is easily determined by the combination of coloring (not just skin color, but your post is still right). The above photos are good examples.

    Basically you observe the contrast between the natural coloring of hair, skin and eyes. High contrast means Dark hair/Light skin or Light hair/Dark skin. Medium contrast has shades that are slightly different but not contrasting, like Brown hair/medium skin or Blonde hair/beige skin. Low contrast are those with similar colorings such as Dark skin/dark hair/dark eyes and light hair/light skin/light eyes.

    High contrast looks good in high contrast colors and patterns (Courtney Cox) while Low contrast looks good in low contrast colors (Katherine Heigl). Medium obviously looks good with something in the middle. As for the skintone, even the same one can mean differently for two people (ie: brown skin- Beyonce (medium) vs Minaj (high), or light skin- Krysten Ritter (high) vs Dakota Fanning (low).

    It is worth noting that no one is "stuck" with just that one choice. Their "natural" coloring will provide the best "go-to" look for those times when natural is preferred or when an event requires a fail safe outfit in no time. But playing around with the contrast is possible.

    For example, I have (natural) Dark hair/medium skin/dark eyes so I look best in medium contrast colors like midtones and greys. However when I dress up for an event, I sometimes wear light contacts (and light eyebrows), and dye my hair a lighter color, (or I if my skin becomes paler, I wear my hair really dark). This allows me to wear slightly more contrasting outfits and still look good. Examples of celebrities who changed their contrasts (and outfits) are Nicole Kidman (High to Low) Leighton Meester (Medium to High) and Emma Stone (Low to High to Low).

    So everyone can benefit by learning first their natural go-to colors, but also find out how playing around with their features can expand their collections.

  17. Color IS so important. Check out the Sci/Art color system and get typed by a professional if you are having trouble with this. I did because I am light and very low contrast as well as it was really hard to tell if I'm on the warm or cool side. But now that I know it has made a huge difference..especially with how I color my hair. My skin looks great without makeup with the proper hair color though I still choose to wear makeup. A great site to start to educate yourself about this is

  18. Colour me confident!!, lol, how funny. That's the book I already own and intending to use it to make myself over :)

  19. I love the articles and have read them for years. I am a reformed goth who has weaned herself from ever present black, red and purple and transitioned into a soft season. My husband of 9 years approves and actually notices the difference when I wear flattering colors. The most dramaric change for me has been going back to my natural color. I have dyed it every shade under the sun since I was 12...I could write a small novel on how 3 years of NOT coloring or chopping it off did wonders for my sex appeal, hair health, and money spent on hair product. Not necessarily in that order. I approve of this post! ;)

  20. I think both women look better on the right...

  21. But if you finally realise that perhaps three colors look really great on you, wouldn't it get boring for others (and yourself) if you wore only those three or combinations of them? What should you sacrifice- looks or variety?


  22. How to Get an Ex Back
    My boyfriend broke up with me its been 4 days now. We have been dating sense he was 18 and I was 22. She has just know turned 21. We have been dating for 3 years and 2 and half months. Through the years we have had a really good relationship it was serious and we really wanted to be with each other forever. Of course we had are arguments but nothing too bad. I know that these past 3 months I had taken him for granted thinking he would always be there but was wrong. he told me he didn’t want to be in a relationship that he wanted to take time with himself. But he was still kissin me and hugging me and telling me that he will always love me and I hold a special place in her heart. I realized that right before he done this that I needed to get my act together but I guess was too late. I really love this boy there is something different about him he is the love of my life and I want us to have a better relationship then ever before and I wouldn’t ever take him for granted ever again I really do want to marry this boy and he wanted that too but idk how to get him back with out being clingy and desperate. Obviously he needs his space because he cheated on me and this time I really need help to bring him back and marry me, one day i was searching online and i saw a good testimony of how Dr Joy a real Africa spell caster help to restored back broken marriage, getting ex back, fix broken relationship. so i copy his email via??? and told him all my problems so he ask me not to worry that my problem are solve that with 2 days, i will get him back which i believe in and put all my hope on and to my greatest notice, after the spell my boyfriend who broke up with me gave me a call to apology and feel so sorry for what he did so my dear ones that is how i got my boyfriend back with the help of Dr joy the real spell caster so also email him now on via can also call him or add him on Whats-app: +2347088404185.

  23. I got separated from my husband 2 years ago. There was no communication between us. I was advised by families and friends to let go, forget the marriage and move on with my life. I didn’t want to marry someone else because deep down, I still love my husband. I was in so much pain and confused, until I read a testimony online on how Dr Odion reunion a broken marriage with the help of his love spell powers. I kept reading so many testimonies on how he helped to stopped divorce and bring back peoples ex-lover's to them, and my faith was renewed. I have to contact Dr Odion immediately, few minutes later, he replied and instructed me on what to do, after meeting up with the necessary requirement, 2 days later after he cast the spell, communication was restored between me and my husband. He actually knees pleading me to forget and forgive him. My relationship is now balance and my husband kept loving me every single day by day. His spells worked wonders and our relationship is now stronger then before, and nothing can separate us again. I visited so many website seeking for help, it looked hopeless, until I came in contact with Dr Odion the real man, who helped me to restore my broken marriage. If you're having similar problem in your marriage, you want your husband or wife to love you again, you have someone you love and you want him or her to love you in return, you are having any challenge in your relationship. Dr Odion SPELL TEMPLE is the solution and answer to your problem, contact him today via Email. or Call or Whats-app him now +2347038832903..



    i sincerely want to thank a great spell caster called Dr Ilekhojie for helping me to bring back my husband to me and my kids. after many years of marriage, my husband left me and my kid, and ran away with his new girlfriend to san francisco to start up their life without thinking about me and my son. I felt like my life was about to end, and was falling apart. After years of our separation i could not take it anymore so i decided to visit a friend who also encounter similar issue but she is living happily with her man now , to seek advice from her on how she get her ex husband back again.when i get there i explain everything to her and she told me not to worry that she will link me up with the spell caster who cast a spell on her husband that make him to come back to her. i pick her advice and i strongly hold onto it.then I contacted Dr Ilekhojie ( and after I explained my problem,he told me not to worry that i have no problem in getting my husband back again he gave me 4 days assurance that my husband will come looking for me that when he come i should accept him back i told him that i will whole heartedly welcome him back. In just 3 days my husband came back to us and apologize for all the pain he have bring to the family. We solved our issues, and we are even happy more than ever before. Dr Ilekhojie is the best spell caster to solve any kind of problem and sickness you have.. I really appreciate the love spell you cast for me to get the man back to my life i will keep sharing more testimonies to people about your good work. if you want your ex back and you don,t know what to do kindly email or contact him via whatsapp +2348147400259

  25. Hello Everyone out there,I am here to give my testimony about a Herbalist doctor who helped me . I was infected with HERPES SIMPLEX VIRUS in 2011, i went to many hospitals for cure but there was no solution, so I was thinking how can I get a solution out so that my body can be okay. One day I was in the river side thinking where I can go to get solution. so a lady walked to me telling me why am I so sad and i open up all to her telling her my problem, she told me that she can help me out, she introduce me to a doctor who uses herbal medication to cure HERPES SIMPLEX VIRUS and gave me his email, so i mail him. He told me all the things I need to do and also give me instructions to take, which I followed properly. Before I knew what is happening after two weeks the HERPES SIMPLEX VIRUS that was in my body got vanished . so if you are also heart broken and also need a help, you can also email him at {}
    or whatsapp him number: +2349038382931. or website is
    Contact him today and you will have a testimony...Good luck!

    Dr. OLIHA Also Cures:
    1. HIV/AIDS
    2. HERPES 1/2
    3. CANCER
    4. ALS (Lou Gehrig’s disease)
    5. Hepatitis B
    6. chronic pancreatic
    7. Emphysema
    8. COPD (Chronic Obstructive Pulmonary Disease

  26. , I just have to share my testimony on this Forum.. The feeling of being loved takes away so much burden from our shoulders. I had all this but I made a big mistake when I cheated on my wife with another woman  and my wife left me for over 4 months after she found out..  I was lonely, sad and devastated. Luckily I was directed to a very powerful spell caster Dr Emu who helped me cast a spell of reconciliation on our Relationship and he brought back my wife and now she loves me far more than ever.. I'm so happy with life now. Thank you so much Dr Emu, kindly Contact  Dr Emu Today and get any kind of help you want.. Via Email or Call/WhatsApp cell number  +2347012841542 Website (