Older Women Can Still Be Sexy

I recently spent a couple weeks in Europe. While there, I noticed something that genuinely surprised me: older European women are sexy. I found myself attracted to women over the age of 35 or even 45 much more frequently than I do in the U.S., where I almost never notice women over the age of 35. In Europe, it was a regular occurrence.

It didn't take me long to realize why. The difference is obvious. My attraction to these women could be almost completely attributed to the following factors:

• The leave their hair long
• They continue wearing form-fitting dresses, often short ones
• They continue wearing heels
• They stay in shape

This was kind of a revelation to me. I'd thought that wrinkles, loose skin, and thinning hair (the most obvious signs of aging) were the main factors reducing a woman's attractiveness. But this simply isn't true. Feeling my neck instinctively turn and my eyes involuntarily drawn to the hips of these European women as they walked by put an end to that idea. Perfect skin and perfect hair simply don't matter that much. My hormones were saying "YES" over and over again to women without either one.

This was a powerful realization for a couple reasons. The first was the simple satisfaction of realizing that it reinforces a couple points I've been making all along: that feminine beauty is highly controllable and that no women needs to be ugly.

But more importantly, it was powerful because it gave me hope. Yeah that sounds like exaggeration and maybe even a little gay, but it's true. I'd always had this background fear that after getting married and enjoying several years of physical attraction and great sex with my wife, she'd inevitably lose her physical beauty, I'd lose my physical attraction, and sexual fidelity would become a burden. A perpetually satisfying sexual relationship with an aging woman seemed impossible. And given that I never want to cheat on my future wife, that was a pretty disheartening belief. It essentially meant that I had to choose between having a family or a sex life.

I believed this was inevitable because I saw it happening all around me in the United States: the vast majority of women here become unattractive after 35. Physical attraction is by no means everything, but it's pretty damn important. So realizing that I could be legitimately attracted by women over 35 was a huge breath of fresh air. Sure, I'd always known it was possible for women to remain attractive as they age, but in the United States this is a rare exception, and seemingly impossible to predict. In Europe, however, it is the norm. And the fact that almost a whole continent of women can do it proves that it's totally achievable.

But here is the thing: European women don't just happen to wear heels and keep their hair long; it isn't a stroke of genetic luck or some fluke of cultural development. The decision to do those things is rooted in their mindset, in their beliefs. They do these things because as they age, European women continue to think of themselves as sexual beings. The wear dresses and stay in shape because they have zero doubt that they can still be very attractive to the opposite sex - and they are absolutely right.

In the United States, women either don't believe this, or they aren't motivated by American men to do this.* Probably it is some combination of these two factors, but I am skeptical about the importance of the latter, mainly because most European men are pussies, and they still manage to motivate their women to look sexy. Anyway, for the sake of not turning this post into a critique of cultures, I am limiting the discussion to the point about belief - or more specifically, American women's disbelief.

So let's get right to the point: that disbelief is unfounded, because you can totally look sexy to men well into your 50s. The exact same things that make you attractive to men in your 20s continue making you attractive well into your later years; there is no reason to abandon them.

Get rid of this idea that some clothes are "age-inappropriate," or that you have to somehow limit your wardrobe as you get older. The only clothes that are age-inappropriate are those that make women who aren't ready for sex look sexual. If anything, increased age should expand your wardrobe, since you'll be more confident, have stronger boundaries, and therefore be able to pull off sexier looks.

Nope, you don't need more makeup, and you don't need a boob job. Yes, believe it or not, your body is still sexy in spite of the wrinkles and grey hairs. Shit, I don't care if your hair is completely grey. If you are in good shape and you dress in a feminine, sexual manner, you are going to give men erections for a long, long time. The male need for Viagra says just as much about women's unwillingness to think of themselves as sexually desirable beings as it says about the impotence of their men.

Yeah it might be tough to see yourself getting older, especially in light of knowing how much men care about looks. I get that. But it is flat-out wrong and incredibly short-sighted to think that just because you are on a downward slope, the game is over.

Remember this as you age. And for those of you already well past your prime, recognize that it is never too late to reverse your thinking. You can still be sexy; you just need to make an effort and shed these puritanical American ideas. True, you'll be fighting your culture in doing so, and you'll have to learn to come to terms with looks of disapproval from the women who decided that it was acceptable to wear sneakers to the grocery store. But if your personal style is rooted in a firm belief about the kind of woman you want to be, you'll see those criticisms for what they are: comments from women motivated primarily by jealousy and the will to believe they don't have to work.

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* Some people might argue that American women stop trying to be sexy because the ones who get married and have children foster a culture that prioritizes raising children over being sexually attractive. This might be true, but it misses the point. The error lies not in American women's efforts to be good mothers, but in their belief that this somehow precludes being sexy. There is no reason why women can't do both, as evidenced by European women, who are also great mothers. In fact, this is a topic for another post, but I would argue that you actually can't be a great mother without continuing to think of yourself as a sexual being.

Related Posts
1. Female Game for Women in Their 30s
2. The Advantage of Dating After 30
3. Some Older Women Are Smart
4. What Men Think About Older Women

You Can Control How Attractive You Are

I already have a fairly lengthy post making this point, but I am not convinced I made it strongly enough. I want to present it again in another medium, namely, photos.

Example one:

Notice the difference between Scarlett Johansson's attractiveness in the two photos above. The contrast is impressive. On the left, where she is dressed the way many American college girls dress for their morning classes, I'd say she is about 5, and I am probably padding that number just because I know she is a celebrity and can look the way she does on the right, where she is close to a 10. The only uncontrollable element of Scarlett Johansson's attractiveness between the two photos is the lighting, which counts for very little. Same girl, different level of attention paid to her appearance, dramatically different result.

It is true, of course, that Scarlett Johansson has professionals working with her to help her look this good. However, I could not disagree more that cosmetologists make a difference in excess of what any girl can do for herself, assuming she is willing to invest the time and effort to learn how. And I don't think the amount of time or effort required is as large as you might think. Cosmetologists are professionals only because they know how to make any woman attractive. They know the principles and are experts at applying them quickly for a variety of people. But you only need to become an expert on one person - yourself - and this is significantly easier.

Here is another example, less extreme but still telling:

On the left, Jenna Fischer is about a 5, maybe a 5.5. On the right, she is a 7.5. The difference is in her hair, posture, makeup and the color of her clothes. If she wore better clothes still I think she could get up to an 8.5, but she rarely does, judging from the photos I could find online.

Another example:

On the left, Carrie Underwood is a solid 7. On the right, she is a 9.5. In this case, the discrepancy has a lot to do with wearing her best colors getting the right amount of contrast, her hair, eyebrow shape and the hoop earrings. I'd argue that Carrie Underwood has maximized her attractiveness in the right photo. Nakedness, heels and lingerie might bump it up a notch, but otherwise she is playing all the right cards.

Here is a a non-celebrity example:

I don't know who the girl is, but on the left, she is about a 3. On the right, I'd say she is a 5. In this case, most of the change comes from hair length (yes, she is probably wearing extensions, but eventually she could grow it), plucked eyebrows, better clothes and a little makeup. By losing weight, spending more time on her hair and choosing her clothes even more carefully, she has potential to be a 7 maybe even an 8. You wouldn't believe this by looking at the photo on the left, but it is much more obvious once the improvements have been started.

Here is Kate Gosselin:

Left: 2; center: 4; right: 7.5. That is an overall increase of 5.5 points, largely accounted for by hair length, clothes and most importantly, weight loss (apparently a tummy tuck too, but she did have sextuplets... I call it fair). I don't know if she could look much better, but she'd done a damn good job leveraging what she has to work with.

If you want to see more examples, try using the term "makeover before and after" in an image search, or search for pictures of celebrities without makeup. You might argue that all of the women above have pretty faces, so they all have some initial potential to be attractive. There is some truth to this, namely, that they have the potential to be more attractive; but it does not mean that a girl with an asymmetric face, enormous nose or irreparably crooked teeth is doomed to be ugly. I've seen pretty girls that match all of those descriptions. True, a girl like this probably can't become as attractive as Carrie Underwood, or maybe even Kate Gosselin. However, the ability to improve her look is still there; she will just have to focus on the other aspects of feminine beauty to make that improvement, and there are many to choose from. The main reason I didn't put up photos to demonstrate this is that I couldn't find any. Most of the "before-and-after" photos on the internet are of famous people, and most famous people have attractive faces. But consider Lady Gaga or Paris Hilton: neither of them have pretty faces, but both of them (can) look attractive. Also, consider this woman:

Although she actually has a decent facial structure, a lot of people would say that she has an ugly face if they only saw the left photo. But on the right, when the same face is presented well, it is clear that the problem is not facial structure, but rather, presentation. So be careful about assuming you have a bad face. Most likely you do not, and even even if you do, there is still a lot you can do to improve your look.

Anyway, the ultimate point, again, is that no one has to be ugly. By making an effort, you can drastically improve your appearance and attractiveness, and in many instances, girls can transition from "ugly" to attractive. And while you may think you have optimized your own look, it is unlikely that you have. Think carefully about your weight, the color and cut of your clothes, your hair style, grooming, makeup, posture, etc. All of these things can make a huge difference, and can be leveraged to increase you attractiveness.

The Importance of Heels

Heels are the single most powerful item in a woman's wardrobe for improving her attractiveness to men. I routinely recognize this when I go to nightclubs, where almost all of the girls are wearing them. I also notice it at work, where some of the women occasionally wear them, and I find myself suddenly taking a second look (normally I wouldn't look once, as they have about 20 years on me and need to work out). While having a general knowledge of clothing fit and color (for example) matters more, it is not a single item than can be put on or removed with the same simplicity of heels. Heels require no instructions. Most women understand the effectiveness of heels to a degree, but too few realize why and how well they work, and therefore have trouble using them to their full potential.

Some women believe that heels are effective because they make a woman's calves look good, and although this isn't entirely wrong, it falls short of the truth. The majority of women think heels are attractive because they make a women taller. But men are not attracted to women because they are tall. This may make a girl look imposing or powerful, but any student of the most basic aspects of sociology knows that men are not attracted to power (women are attracted to power). Men are attracted to sexual pleasure and fertility, so it should not be surprising that the potency of heels lies in their ability to make a woman look sexual, even if only mildy so.

When a woman wears heels, it points her toes down in a more graceful manner, makes her butt stick out, and pushes out her chest. Most importantly, it arches her back, which emphasizes her feminine curves, and is an unequivocal sign of intense sexual pleasure. Look through the ads in magazines like Cosmopolitan or Maxim if you are skeptical. In many of them (and all of them intending to display sexuality), the women are posed in such a way that they resemble at least one of the postures I've described. All of these are strongly attractive to a man, but they are also very subtle, which makes them all the more effective. Most men have no idea why a women looks better to them in heels; they just feel it in their gut. Ask them. You'll probably get a shrug and something like "because they make you taller?"

For the taller women out there, yes, you are at a slight disadvantage. Despite how much heels improve your posture, I recommend you not wear them very often if they make you more than one inch taller than most of the men you want to attract. Find your other strengths and do what you can to highlight them (for example, height probably means you have long legs, so work them out a lot and make sure you are showing them off).

For all of the other women out there, and especially those of you who are short or the perfect female height, wear them frequently, and be liberal about deciding when they are appropriate. Just like a man that comes dressed well to a casual event, a woman stands out when she wears heels at a dive bar or in the grocery store.

Feminine Beauty Is Highly Controllable

Advice abounds for women looking to score a guy, and some sources actually have solid suggestions. But while these sources tell women all kinds of strategies for being approachable or meeting new people, none of them address the most important matter: appearance. A number of the articles I've read have promising titles or sub-titles, but they qualify the initial admonition to "look good" with so many caveats and clarifications that by the end they've essentially told the reader to "be herself" - which is nothing more than a waste of her time.

The topic is avoided because women do not realize how controllable their appearance is. This is understandable, because if female beauty were not controllable, telling a woman she could attract more men if she would just improve her looks would be no more useful than suggesting a paraplegic man "just" learn how to dunk a basketball to impress women. On top of providing no worthwhile advice, it would serve as a painful reminder of her inadequacies. However, the notion that a woman's attractiveness is anything less than highly controllable is patently false.

Time and time again, I see the same thing: the women who aren't getting attention from men fall almost entirely into two categories:

1. Women that are unfit
2. Women that do not present themselves well

Hopefully you noticed something important about this list: it does not include women who have "ugly" faces, or even deformities. Obviously, natural good looks cannot be overlooked, but they are given far more credit than they deserve. It is the height of hyperbole - you might even say a myth - that women are either born attractive or not.

To drive this point home, I spent entirely too much time identifying the various components of feminine beauty and quantifying the importance of each one. The result of this effort is shown in the table below. (By clicking on the table or pie charts you can enlarge them.)

Notes about how I generated the numbers in the table can be found here.

• The 'Importance' percentages simply indicate how much each aspect listed matters to a woman's overall appearance. They collectively add up to 100 %, so they can be literally interpreted as a percentage of overall beauty.
• The 'Controllability' rankings indicate the amount of control a woman has over the various aspects of her appearance. 0 % represents completely uncontrollable aspects of beauty, while 100 % represents those that are completely controllable. Some items in the table are 0 % controllable to most people, but 100 % controllable to others (for example, breast size and facial structure are both alterable in extreme cases by plastic surgery). The controllability ratings for these items are a guess at the average between those extremes, based on the frequency of occurrence. Or, for example, even though a girl can't change her bone structure, 'height' is rated at a nominal 8 % because there is a small amount of controllability with the size of heels a girl chooses to wear.
• The 'Attention Deserved' is an index that is calculated by multiplying the Importance by the Controllability, and dividing the product by the collective sum of these products. This can be reasonably interpreted as the percentage of the total time spent on her appearance a girl should devote to each item in need of attention. So a girl that is overweight would be justified in spending 72 % of her time (that is, the time that she invests in her appearance) only on losing weight; or a girl whose clothes don't usually complement her complexion would be smart to spend 8 % of the time she invests in her appearance on shopping for clothes that work well with her look (or on earning extra money for that specific purpose). Obviously, no one is going to count the minutes or hours. The point, though, is that some things are worth spending more time on than others. Don't waste your time worrying about your eyelashes (1 %) when you are overweight (42 %) - go to the gym.

I've also put the data into a few pie charts. This is what you should care about (Importance Rating):

Components of Feminine Beauty by Importance Rating

This is what you should spend your time on (Attention Deserved):

Components of Feminine Beauty by Attention Deserved

Now, even though I have gone to rigorous ends to elicit these ratings from the recesses of my mind, obviously they are still relative to my personal taste. That being said, while men will all disagree over the minutiae of female beauty, few will disagree with the important aspects. This post should give you a solid idea of what matters to most guys, and how much.

While the numbers speak for themselves, I want to highlight one main point: notice how controllable the most important aspects of female beauty are. To wit:

• 18 % of feminine beauty is more than 100 % controllable. This means that if a girl is not opting to do these things, she is missing out on 1.8 points out of ten due to ignorance or a personal decision. Included in this 18 % are simple things like wearing heels and jewelry or removing excess body hair.
• 63 % of feminine beauty is more than 80 % controllable. This is the driving point behind this "analysis," expressed numerically. If you take nothing else away from this post, remember this. It means that you are in control of your appearance far more than you think. It means that the time and effort you put into your appearance will produce results. Do not worry if your gut tells you otherwise; your gut is informed by beauty pageants and "100 Hottest Women" lists, and a thousand other influences that both reinforce and reflect the notion that beauty is a matter of winning the genetic gene pool - i.e. a matter of 'haves' vs. 'have-nots.' This notion is bullshit. That 63 % of beauty is at least 80 % controllable means that no girl needs to be less than a five on the ten scale (0.80 x 63 % = 5.0). If you present yourself well and get in great shape, you will be above average. And for those of you that are naturally about average, the sky's your limit.
• Only 32 % of feminine beauty is less than 30 % controllable. In other words, there is very little about your appearance that cannot be improved.

One final pie chart to summarize these three points:

Far too many women fail to recognize the leverage they have over their own appearance. This leverage translates directly into control over the ability to attract men.

For photos of women improving their appearance, check out this post.

The Perfect Female Height

The perfect height for a woman is somewhere between 5' 2" and 5' 6". Most women think this is too short, but this is only because they misunderstand what men like about women. In this range, a woman can be sexy in heels without being too tall and cute without them. Men love women with the ability to be both.

Disclaimer: I am 6' 2" and this is only my opinion. The important part is the last sentence.