The mistake is a preference for quantity rather than quality. Too much effort does not result in a “fake” appearance, uneducated effort does. The chef who understands balance and complimentary tastes has invested orders of magnitude more effort and time in reaching that expertise than the one who simply saturates everything with salt. And the girl who realizes that her natural complexion only works with certain make-up tones, or knows how to suit her hairstyle and cut of clothes to her face and body shape has likewise invested miles more time and energy in her look than the girl who just cakes on extra make-up, or resorts to a boob job to enhance her chest. If you think that “more effort” means “more make-up” or “more tan,” you are spending your smarts in the wrong place – or rather, you aren’t spending them at all.