I had spent the night at my (now ex-) girlfriend's house and she was getting ready for work in the morning. She went into the bathroom to do whatever it is girls do to get ready. After a while, she came back into the room, looking gorgeous. I distinctly remember being turned on to the point that I wanted to throw her back into bed. Actually, I maybe may well have; I don't remember now. But what I do remember was the epiphany that accompanied the following exchange:
"Did you do your make-up differently this morning?" I asked.
"Yeah, your make-up. It looks hot as shit, but something looks different for some reason. It's a more natural look or something. I really like it."
"I'm not wearing any make-up."
"Wait... what?" I asked, confused. "But you look... wait, really? So what were you doing in the bathroom all this time?" I was scrutinizing her while saying all of this, and slowly became convinced that she really wasn't wearing any make-up.
"I was doing my hair." She answered. As soon as she said it I could see that it was her hair that was making her look so radiant. She'd washed it, straightened it, brushed it and pinned it half-up.
No one doubts how much makeup can improve your look. Hair matters more: don't underestimate the importance of grooming.
1. How to Improve Your Hair
2. Hair and Makeup Variety
3. How to Avoid Looking "Fake"